http://www.webmasterworld.com/redirect.cgi?f=30&d=4037372&url=http://googleblog.blogspot.com/2009/12/personalized-search-for-everyone.html
Under the name of providing the good results Google the world's best search engine has changed the way of making new searches and more.
Please read their new strategy by which many people can not surf the net with their identity hidden or may be they won't get the same results for the same search on two different pc.
Here are some replies that i saw on net
"That's a staggering statement meaning that every computer accessing Google is now being personalized, signed in or not, so any desktop, laptop or kiosk will start tracking everything everyone does and you won't be able to access the same search results from any two machines.
The possible impact to all is staggering."
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"Here's something from the article that can be important for SEOs:
Check out our help center for more details on personalized search, how we customize results and how you can turn off personalization.
...and from that last link:
If you aren't signed in to a Google Account, your search experience will be customized based on past search information linked to a cookie on your browser. To disable history-based customizations, follow these steps:
In the top right corner of the search results page, click Web History.
On the resulting page, click Disable customizations.(Because this preference is stored in a cookie, it'll affect anyone else who uses the same browser and computer as you).
Even so - you know the average user will not be doing any of that - and neither will the average client, until you explain it to them eleventy-eleven times.
This just feels so very wrong-headed that the mind boggles! As I often explain to IT staff, NOT EVERYTHING THAT CAN BE PROGRAMMED SHOULD BE PROGRAMMED."
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"for those who like to surf pron ..in order to get unfiltered results ..or to enable safe results ( the default "cookieless" search ..is "moderately safe" ) ..like for your kids ..you will have to accept a google preferences cookie ..so your kids will be tracked ..as will you ..wether or not you surf pron ..unless you want them to see what Goog considers moderately safe"
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